A Step by Step Guide to breaking into fashion blogging and making money
A true fashion blogger knows that the fashion scene has revolutionized over the years – it has been so intense of late. We have gone from the old school wears to rag jeans, tank tops, vintage wears and back to old school wears all over again. This has kept the fashion industry interesting – nothing is ever old. With this in mind, you need to understand the dos and don’ts. Not like there has been a drastic change in what used to be, but a lot has improved making it easier to make money as a fashion blogger. You need to stay unique, consistent and find others who share the same goals and enthusiasm.
Let’s do a quick test on your passion for fashion; this will help you know where your passion lies and if you’ll succeed as a fashion blogger.
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Do you “WOW!” others with your fashion sense, style, and creativity? Do your friends call you anytime they need to change their wardrobe, buy new wears or ask what to wear for an event because they trust your fashion sense? Do you always know the trending wears, where to find them and the best way to rock them? If the response to all these questions is a resounding Yes! Then you need to monetize your fashion creativity and start blogging.
The internet is filled with tons of fashion blogs, Scary, right? Especially for a newbie. But worry not!
Surprisingly, the internet is a gold mine with inexhaustible opportunity. So, get on this wagon and let me take you on the fashion blogging 101 train ride. One of the most important things about fashion blogging is that it helps you put ideas out there to a larger audience who are ready to listen to your creative fashion ideas and this could earn you some cool cash while at it. Now, let’s get you started with the basics. Creating a blog is the easy bit, but making money off it might take a bit of work. This article will show you how to transform your fashion intelligence into the money.
Before we dive in, here are some of the famous and big gun fashion bloggers you should look up to for inspiration and ideas.
- 1. Gal meets Glam
- 2. Memorandum
- 3. Signing Steph
- 4. SC & P
- 5. Atlantic Pacific
- 6. Gary Pepper Girl
- 7. We Wore What
- 8. And the one you are reading now of course that’s MyWindowLane 😉
The most crucial prop-point of standing out as a Fashion Blogger is to be consistent, have your voice and own it; a great taste of fashion and personality. Use your fashion perspective to own this niche; this will help you make your blog more popular and easier to monetize.
What are the basics of starting a fashion blog
Get your Own Blog (Domain + Hosting):
Now that you have so much inspiration and support from your social media fashion enthusiasts it’s time to take it a notch higher. But first, before you launch or start creating your blog, there’s one thing you will always need. Content! Yes, you need to have something that goes on your blog daily, weekly, or bi-weekly to keep up with your audience. Content is the life of every blog – Good Content. Now the next is a blog platform to post your content. The best platform in vogue now is WORDPRESS. How to create my fashion blog from scratch with WordPress
Click the link and follow the instruction promptly and you’re good to go – creating your blog is free, but you might need to pay for a domain to host your blog site. When your blog is launched and active, share your blog post on Social Media and drive the traffic from there to your blog. Always leave a “call to action” buttons on every blog post or social media post like for example, “Leave a comment”, “Like and share.”
How do I know who got engaged with my blog post, even if they don’t leave a comment or share? Click here
This way you know the number of people who visit, why and how to get them to engage on your blog post. Interesting isn’t it.
Fashion bloggers and Social Media are synonyms
Over 2.65 million people are on Social Media and more than 800 million of them are almost always active especially on Instagram and Facebook. Social Media is an awesome place to start. You already have the awesome fashion ideas and styles to showcase; therefore, having a strong social media presence will help you transition into fashion blogging – thus creating the strong and lasting foundation you need. The number of followers, friends, and fans you get on Social Media could be diverted as traffic when you eventually own your blog. To get the best out of your social media audience, engage them, know exactly what they love by liking their content and building a good relationship. Let your followers know who you are, what you stand for and the type of fashion style you’re into. Post pictures of your wears with different styles, great hair, and a little make-up won’t hurt. Keep it simple.
NOTE: Learn how to use one color theme to keep your audience interested and coming back for more. Take advantage of image lighting with photo apps like ADOBE LIGHTROOM (download on your phone or PC and make quality images)
Monetize your Blog (Here’s the deal 😉
I know sometimes we can get alarmed at how fashion bloggers post so much fashion wears, hairstyles and accessories. Don’t be alarmed! Before you become a hotshot fashion blogger you can take bay steps to get to a point where you will be able to collaborate with the big names in the industry. Ever wonder how big fashion bloggers make the money, its a mix of hard work and excellent PR. Some bloggers do associate closely with clothing brands. Most of the successful bloggers don’t have their own clothing line! They support and promote other brand’s products. Thus, the major source of income in the fashion world is being paid for sponsored content. And now back to monetizing your blog… Read On
Employ the Use of Google AdSense in your Blog:
Google AdSense allows you to generate income by displaying lots of adverts on your blog sites and make a lot of money from each click made on the ad. So, the idea is the more traffic from your blog, the more clicks, and the income you get.
Building an Affiliate Marketing Strategy:
Affiliate Marketing allows you to showcase some of the brands and products you love.
By referring these products on your blog, you get a commission for every purchase of that product and you get paid. Wonderful, right? And there are a lot of fashion products, hairlines and accessories out there to choose from.
Develop a Huge Social Media Presence:
Trust me, Social Media presence is everything. Take advantage of Instagram and Facebook audience. They have more users on there than other social media platforms, how do you achieve this:
- a. Be an original fashion blogger, rephrase where needed, share your view on the concept being shared by you
- b. Scout and take note of post, hashtags and style of top brands and fashion enthusiasts on the social media you’re on
- c. Do the same but with a better style that communicates with your audience
- d. Engage other social media fashion influencers and promote their post and ask them to return the favor (only if you have a good number of followers)
- e. Tag them on your posts (in a subtle manner without being pushy); doing this, your followers and theirs get to see your work
And to summarize
Dear future fashion blogger, so glad you followed us thus far. It’s not going to be an easy journey, but the efforts you put in will be rewarding. Till then just stay original, consistent and get personal with your audience. The ideal path is to keep providing your audience with relevant information and money will be the by-product in no time!
I believe this article has been of great help. Like this article, share on your social media and leave a comment if you have any question or suggestion below.
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